Suzuki introduced the ‘Gixxer Day’ which was energized by international Freestyle rider, Aras Gibieza and his skilful bike performance to commemorate the launch of the rear disc variant of its Gixxer range of motorcycles. Suzuki Gixxer Day is a gathering of Suzuki Gixxer and Gixxer SF owners to celebrate the spirit of the hugely successful Street Sport Bike, while being entertained by the world class performance of the Freestyle Champion Aras, in addition to other performers and entertainers, lucky draws and contests for all participants. New Delhi hosted the first edition of the Gixxer Day amidst much fan-fare and this event visited Kolkata, Shillong, Hyderabad, Chennai, Kochi, Bangalore, Mumbai and Pune over the span of a month. SMIPL also used this opportunity to kickstart their #amGixxer campaign, where they have created a community of like minded Gixxer customers, fans and enthusiasts. This community shall provide a platform to host various activities across the country, mainly moderated via the digital medium of facebook and social media. Gixxer Day and a dedicated ‘amGixxer’ facebook page are the first of such community activities to be taken up under the #amGixxer campaign.